Video Marketing Platforms – Which Video Creation Tool Is Right For Your Business?

video marketing

Video content is increasingly being used on social media sites such as Facebook, Instagram, Snapchat, and IGTV. It’s becoming the mouthpiece of millennials and modern marketers. As the popularity of video has grown, social media platforms have created new formats and space for content. Previously, 15 to 30-second videos weren’t considered short enough for a social media post. However, today, you can upload any length of video to any platform, including Facebook and Instagram.

Creating a video on YouTube is simple, especially if you’re using ready-made templates or content. The process is fast and easy, and you can do it in as little time as it takes to drink coffee. If you don’t have the time to learn a new video creation program, there are also many low-cost options available for personal and startup businesses. One of these options, Animaker, has a free plan for videos up to 2 minutes long with five exports per month. However, if you need to create more than 20 videos a month, you’ll need to upgrade to the paid plan.

Wistia is another platform with easy-to-use templates for video creation. This platform includes a comprehensive media library and reliable data privacy. You can also add your own audio, and even use text-to-speech and other features. This video creation platform is especially convenient for smaller business owners who have no prior video experience. However, it has a few shortcomings. It’s not available offline, and its character library is limited.

One common mistake businesses make with video marketing is choosing the wrong video production partner. The quality of the video is vital for viewers’ opinion of your brand. Poor video will reflect poorly on your business and hurt your brand. Instead of wasting money on amateur video production, choose a reputable partner with extensive experience in the industry. You’ll be glad you did. You’ll be rewarded for your hard work and perseverance! The right partner is essential in creating high-quality videos that are worthy of being shared on social media.

After choosing a platform for your video creation, make sure to take advantage of the various free resources available. InVideo, for example, allows you to create professional-quality marketing videos for free. The company offers exceptional customer support and stores videos on its cloud storage servers. It’s like Canva for the video industry. And, you’ll never pay for professional-quality video production with this platform. If you want to make the most of InVideo‘s features, check out InVideo‘s free video training course. It covers everything InVideo has to offer, including its most popular social media channels.

Videos are an essential part of marketing for all organizations. It enables consumers to understand a product or service better. Videos also give businesses a better idea of the cultures of consumers around the world, and help them create appealing ads. They also give brands the opportunity to explore a variety of marketing platforms, including social media. So, if you want to see a better ROI from your marketing efforts, consider adding a video to your website!

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